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About Us

Lune Active exists because the choice between feeling good and looking good should not be one.

Lune Active is an elevated essentials brand founded in Amsterdam in 2019. Karine joined as a partner before acquiring it in 2024. Since taking ownership, She has led Lune into a new era: sharper creative direction, a full and cohesive women's collection, and a brand finally saying out loud what it was always meant to be.

We design for the woman who does not stop moving and does not want her wardrobe to slow her down. Our pieces are timeless, versatile, and built to transition through the day without effort. Clean silhouettes, refined tones, and fabrics that feel as good as they look. The kind of clothes that work at the first hour and still hold at the last.

Nothing in the collection exists by accident. Every fabric is chosen for how it moves, how it holds, and how it feels after a full day. Every cut is designed to work with the pieces around it, so she can reach in and already know the answer.

This is only the beginning.

"There was a woman being underserved. She had a full life, a real wardrobe problem, and no brand speaking to her directly. That is the woman I built this for.”

— Karine Laforest, CEO, Lune Active